Getting The Word Out There are some ways to get your points across in the online world. there’s blogging, podcasting, videos, Tweeting, Facebook, internet radio and more. there’s no limit to the number of people you can reach and you can do it all from the comfort of your home. No have to spend thousands on travel expenses and spend all that time away from your family and friends. Now you’ll spend a few hundred dollars and with an understanding of how the internet works, you’ll build an online business for yourself in no time from the keyboard of your computer.
Getting Known you’ll build a name for yourself through a variety of mediums that only require an investment of your time and content. during a few hours a week, you’ll begin building Your Empire, Inc. If you create some products along the way too, you will find shortly that you’ll have built a passive income stream that will pay you for years to come.
Finding a distinct segment If you’re just starting out, you’ll argue with me that you don’t need a niche and you don’t want to limit your market that way. To you I say – you limit your market by NOT choosing a distinct segment . once you choose a niche, you now have something to craft your message around, which suggests you have something to say. If you are trying to be everything to everyone, you finish up saying nothing. Rule of thumb: read your marketing – if what you’re saying couldn’t potentially offend someone (not your niche), then you haven’t really said anything. you’ll already have your niche, otherwise you may be looking for one. Whichever it’s , it doesn’t hurt to try to to a little keyword research to make sure that you’re working in an area that people are interested in. Google’s Keyword Tool can facilitate your determine if your niche will be a boom or a bust in the marketplace, without you having to spend one dime.
Defining Your Target Market you recognize your niche, but does one know the people in it. Spend a while building a profile of your ideal client – the person who, if you’ll create them from scratch is the person you would always choose to work with because they are a joy. The profile should include demographics and psychographics, values structures, places they hang around , etc. It doesn’t suggest that you’ll never work with anyone else, it just means this is the person to whom all of your marketing is targeted. I’m a women’s business coach for speakers, trainers, coaches and authors, but it doesn’t suggest that I never coach men or people in other businesses – it just means that my marketing isn’t targeted to them.
Branding Yourself If you would like to have a presence online, then you would like to have a way for people to find you easily. you’ll be wanting to create a brand that people can recognize. this suggests a look, a reputation and a sound (for audio and video presentations) that represents you. (If you are looking to save some cash at the outset, take a look at Opuzz for your audio and 99Designs for your graphic design). within the world of speaking, training, writing, and training you need to remember – you ARE your brand, which suggests that you need to make sure that whatever images and sounds you pick, they ought to really reflect your personality. Nothing will drive potential clients away faster than a disconnect during this area.
Branding Your Programs Your programs have to have a brand as well. this suggests that they need to be positioned to say something compelling to your prospects that turns them into clients. you’ve got to be able to clearly define what it is you do – not just in terms of features, but more importantly, in terms of the advantages the client will see from working with you, reading your book, attending your seminar, or hearing you speak. Don’t underestimate the facility of a good title to get you places too. Authors this is often especially true for you. Don’t let the marketing weenies at your publisher take all of the begin of your book title. the simplest titles are short, alliterative and have a repeating sounds or a music to them. an honest title can bring people in all by itself. If you probably did nothing but spend a week getting just the right title for your program, it might be time well spent.
Crafting Your Message Now that you simply have your niche and your brand, it is time to craft your message. Here are the weather of a compelling message:
An offer that is clearly something that your prospect needs and knows s/he needs OR identify something that the prospect didn’t know they were missing but that is obvious they need once they see it there in front of them
An emotional appeal that speaks to a robust desire or fear that the prospect has
A clear message that offers a solution to the pain of the fear or not having the desire fulfilled
A story line or format that creates it easy to read/scan
A compelling, time-sensitive, focused call to action to urge your prospect to act
Sales Funnel Because people on the online don’t know you and won’t be speaking to you immediately, they have a way to dip their toes (and their Coach small wallet) in slowly so that they are sure they are making the right decision. Then you would like a way to bring them from smaller purchases up into larger ones. this is often called the Sales Funnel. Yours should begin with a freebie giveaway of some kind that needs an opt-in (they have to give you their name and email address to get it). Then, if you’re keeping the contact online rather than having them come to a live event, it should reach something that costs less than $100. From there, you’ll bring them up into higher priced items.
Marketing Plan There are numerous tools in the world today that it’s easy to get sucked into spending a ton of time accomplishing nothing. this is often why it’s important to map out a clear marketing plan that takes people through your sales funnel. Draw a transparent path that you want people to take through your sales funnel process and then map out the places and ways that you can bring people into that process.
Remember that folks may choose to come into the funnel in a variety of places. as an example , as a platform-building coach for ladies , a number of my clients start at the Finding a Niche stage, more come in with an already established platform, but they’re looking to bring the business online, so i want to have an entry point for them as well. If you propose ahead, then it’ll be easier for you to know where to spend your time and how much time to spend in each arena. ensure to include elements of both traditional internet marketing (pay-per-click ads, banner ads, SEO) and social media tools (blogging, podcasting, videos, Twitter, Facebook, LinkedIn).
Tracking Your Results It’s all well and fine to style your systems, but it’s where the rubber meets the road that matters – results. How well did you plans work out? this is often where tracking tools come in. Google Analytics, Quantcast, Feedburner, SiteMeter, Hubspot’s Website Grader, and more can facilitate your determine whether your marketing plan is yielding fruit or not. From there you’ll make decisions on how to improve your plan.
Building a business online isn’t simple, but it’s easy. Once you recognize what tools to use and how to put them in place to best effect, it’s just a matter of paying the few hours a week to keep your cash machine producing.